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Comparing trailers

Now for something a bit different.

I had mentioned in the previous post about how trailers can be deceiving. They'll focus on some aspects of the movie, just to sell it to the audience. It may not reflect at all the core content of the story.

For example:
How To Train Your Dragon for US television audience:

Now compare it with the Japanese version:

I prefer to link directly to the site, it has less pop up adds than on YouTube.

Doesn't quite feel like the same film, right?
The magic of picking the scenes and also the music!

Someone pointed out to me this funny bit written by one of the extra on the Last Airbender movie:
"I've got a couple stories about the cast. For example, we were shooting one scene for days with Aasif Mandvi as Zhao giving a speech. He would keep ****ing up his lines, and cursing when he'd forget them. Whenever Noah Ringer (the main protagonist's actor)'s mom would hear him cursing, you could see her wincing at the fact that her 11 year old boy was hearing such foul language.
Also, from then on, we would always make fun of Aasif by mimicking that grandoise speech style whenever he was around."


(I hope this extra won't get into legal troubles for talking so much about the behind the scenes of the movie! He better be careful...)


( 76 comments — Leave a comment )
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Feb. 12th, 2010 12:07 am (UTC)
Hehehe XD I reread my watertribe comics last night to get back into a Zhao mood and now I am even more excited about seeing him in live action. I like your newest Zhao icon too :B
Feb. 12th, 2010 12:39 am (UTC)
I barely ever look back on those comics...but my brain wants me to continue it, ha ha!
Damn you Zhao.
New icon taken (with proper credit) from someone else- it was just too perfect!
(no subject) - _midoriko_sama_ - Feb. 12th, 2010 11:33 am (UTC) - Expand
Feb. 12th, 2010 12:25 am (UTC)
I like that the Japanese trailer has a little scene where the dragon is trying to figure out how to smile and not quite getting it right.

Heh heh, I love the little comic about cursing Zhao.

Feb. 12th, 2010 12:42 am (UTC)
That scene was also in some of the US trailers, but the Japanese one focused exclusively on the relationship between the boy and the dragon.
(no subject) - _midoriko_sama_ - Feb. 12th, 2010 09:49 am (UTC) - Expand
Feb. 12th, 2010 12:26 am (UTC)
pfouahahaha! Your drawings always crack me up! :D thanks Johane!

About the trailer: I remember when The Incredibles came out...the Japanese trailer almost made me cry...while the US version was...well different... ! :)

Still *really* looking forward to see the movie though!

Feb. 12th, 2010 12:41 am (UTC)
The Japanese version makes it feel all lovey dovey, the US all actionny.
There should be another new trailer at the beginning of March, a few weeks before opening.
Feb. 12th, 2010 12:27 am (UTC)
Wow, the American trailer focuses more on the deeds of the boy while the Japanese trailer focuses on the cutey stuff between him and the dragon. Very silly all around.
As for Zhao, well, at least we know he exists. XD
Feb. 12th, 2010 12:40 am (UTC)
Same movie, same story. Almost hard to believe.
Interesting- it must be a cultural thing.
Or just very very different merchandising teams with different psychology!
(Deleted comment)
Feb. 12th, 2010 12:36 am (UTC)
And yet, these are from the same movie and same story.
Now I want a Last Airbender Japanese trailer!
Feb. 12th, 2010 01:07 am (UTC)
These two trailers illustrate how the two cultures approach what audiences want different. Anime series intros are another good example imo.

I that the Japanese trailer has more relationship and emotional clips, though I imagine some people may go to see it only to be presented with more actiony-humor than they expected. Or perhaps it's the American trailer that's leaning too hard to the action-humor side of things. Reminds me of Pan's Labyrinth. I liked the film, but the trailer gave me the impression the fantasy element would be much greater.

I'd be nice to see a full trailer with elements of both.
Feb. 12th, 2010 06:09 am (UTC)
There is a very wide variety when it comes to anime intros.
I think the internation trailer for Dragons has elements of both. Only the Japanese so far focuses on one thing.
Feb. 12th, 2010 01:11 am (UTC)
Wow c'est vraiment pas la meme chose les 2 trailers, c'est fou! Le film a l'air tellement sympa (en plus ya des vikings!! ♥♥♥). Je me demandais, as-tu pu jeter un oeil sur le livre "Art of" du film..? Il n'est pas encore disponible mais je me disais que t'as p-e eu droit a un scoop... ;)
Feb. 12th, 2010 01:15 am (UTC)
Pas de scoop pour le "art of"- juste qu'on l'appelle le portfolio de Pierre-Olivier Vincent et Nico Marlet tellement ils ont le gros du contenu, ha ha!
Feb. 12th, 2010 01:16 am (UTC)
I am so looking forward to How to Train Your Dragon! amazing animation and character design AAAAAaaand Gerard Butler is in it! <3 yays!

omigosh..... I wonder what Gerry would look like as Zhao.... hmmm *ponders* it would be hot...
Feb. 12th, 2010 06:10 am (UTC)
Gerard Butler as Zhao.
(no subject) - hobbitnat - Feb. 12th, 2010 05:34 pm (UTC) - Expand
Feb. 12th, 2010 01:23 am (UTC)

Oh actors. When we forget our lines, we curse ALL THE TIME.
And I love your icon. SO MUCH. The firelord should be played by John Stewart.

Still, a tad unprofessional there, Zhao.Just write your lines on your hand like everyone else. ;)

---Asher Elbein
Feb. 12th, 2010 06:11 am (UTC)
I'm not an actor and I forget my words!
(I won't necessarily swear if I do, ha ha!)
Fire Lord John Steward...Earth King Spehen Colbert.
Oh yeah, this could work!
Feb. 12th, 2010 01:48 am (UTC)

The worst thing is, I think Zhao cursing is the most IC thing ever XD
Feb. 12th, 2010 06:12 am (UTC)
He's probably a real foul mouth off camera, ha ha!
(no subject) - engelen - Feb. 12th, 2010 06:36 am (UTC) - Expand
(no subject) - rufftoon - Feb. 12th, 2010 07:08 am (UTC) - Expand
(no subject) - engelen - Feb. 12th, 2010 10:24 pm (UTC) - Expand
Feb. 12th, 2010 02:17 am (UTC)
That Zhao cartoon is brilliant. :)
Feb. 12th, 2010 06:13 am (UTC)
There was a good source of inspiration for it.
Feb. 12th, 2010 02:35 am (UTC)
Words cannot describe my love for that comic! Well, actual words can't. Onomatopoeias can. Ahurrrghhghhhhaaablerggggggyes.
Feb. 12th, 2010 06:14 am (UTC)
That's what Zhao should be saying instead of swear words.
Feb. 12th, 2010 02:52 am (UTC)
Interesting comparison!

I want to see this movie SO BADLY! The full length trailer I saw was much better. It showed him meeting the dragon and a few action scenes. I was pretty much squealing by the end of it.
Feb. 12th, 2010 03:20 am (UTC)
For a second I thought you meant you saw a version of the Last Airbender trailer with the spirit dragon in it. I was like, where was this??? Then I realized you meant "Train Your Dragon."
(no subject) - rufftoon - Feb. 12th, 2010 06:15 am (UTC) - Expand
(no subject) - rufftoon - Feb. 12th, 2010 06:16 am (UTC) - Expand
Feb. 12th, 2010 03:18 am (UTC)
that is so cool to compare the trailers! I usually like foreign trailers better than american ones. But I have a feeling the US one is closer to the tone of the film in this case. Yes?

I just learned the film was based on book! And the book had some really nice drawings in it!
Feb. 12th, 2010 06:19 am (UTC)
The upcoming trailer at the beginning of March (I'll link to it when it's on the web) has possibly a better global feel for the film.
We were all pleasantly surprised with the Japanese one though- it felt so different!

The movie was originally very close to the book. After two years of development, there was a major overhaul and Chris Sanders was brought in to direct it.
When asked about the changes from her original book, the author simply said:
"Well...I've seen the Shrek films..."
'nuff said.
(no subject) - yaytime - Feb. 12th, 2010 03:24 pm (UTC) - Expand
(no subject) - rufftoon - Feb. 12th, 2010 05:04 pm (UTC) - Expand
Feb. 12th, 2010 03:21 am (UTC)
I love how they reference Lilo & Stitch in the Japanese trailers (chris sanders, of course). Lilo & Stitch is huge in Japan. Stitch has his own Japan-centric anime over there.
Feb. 12th, 2010 06:19 am (UTC)
There's a Stitch anime in Japan?
I knew there was a US serie done for Disney channel, but I didn't know about an anime version.
(no subject) - king - Feb. 12th, 2010 06:33 am (UTC) - Expand
(no subject) - pretty_angel - Feb. 12th, 2010 06:52 am (UTC) - Expand
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